Baozun is the famous brand E-commerce business partner, and a leading digital technology and solution company in China.

    Business Overview

    We are the leading brand E-commerce solutions provider in China, our integrated capabilities encompass all aspects of the E-commerce value chain covering IT solutions, store operations, digital marketing, customer services, warehousing and fulfillment. We help brand execute their E-commerce strategies by selling their goods directly to customers online or by providing services to assist with their E-commerce operations. Our business ranges from domestic brands’ official stores, well-known online shopping platforms – Tmall and, as well as WeChat Mini programs, Douyin, and O2O smart store, to overseas famous online shopping platforms such as LAZADA, SHOPEE, HKTVMALL and Yahoo super mall. Rooted in the evolving digital business, driven by technology, we dig into each area of supply chains, make customized solutions for brands, and build a communication bridge with customers.

    Technology is the essence of future retail, and is, our DNA. By integrating cloud computing, big data, and AI technology, we continuously invest to build a leading e-commerce technology platform.


    Baozun was founded at Shanghai, China in 2007. Over the past decade, we have set up branches in Hangzhou, Beijing, Hongkong and Taiwan, with overseas offices located in France,Japan, Korea and the USA.

    Baozun was listed on NASDAQ in May, 2015 and completed the secondary dual-listing on HKEX in September, 2020. According to iResearch, Baozun is the leader and a pioneer in the brand e-commerce service industry in China.?

    With leading international vision and pragmatic localization implementation expertise, Baozun has successfully empowered brand partners in executing their e-commerce strategies and won reputation. Currently, Baozun serves 355 brand partners across 8 categories.

    Mission and Vision

    Mission: Driven by technological innovation and customer needs, we strive to become the leading global brand e-commerce business partner.

    Vision: Technology empowers the future success.